SalesGym is conducting research and interviewing sales experts for a new book and article focusing on timeless sales insights that transcend technology. Our founding team at SalesGym has authored multiple business books over the last 20 years, including:
Executive Genius
17-week L.A. Times Bestseller by Michael St. Lawrence
If You’re Not Out Selling, You’re Being Outsold
Co-written by Michael St Lawrence
Compete Selling
By Michael St Lawrence, Mark Woodland, Ross Robinson, and Emily Knott
Another book and article project, Timeless Sales Wisdom, will present what we’ve learned from three years of researching, testing, and refining the coaching and training approaches elite athletes use to achieve peak performance. SalesGym adapts the ideas of regular practice with a coach and challenging practice exercises to transform average salespeople into top performers. We’re working with select companies to introduce and test a radically different approach to breaking the stubborn bad habits that limit sales results, including:
Talking too much on sales calls
Not asking the right insight-led questions
Competitive advantages that lack impact and punch
Calls that end with no clear action steps
Sales Managers who can’t do skills development coaching
Quoting Options
For the people we interview and quote in our books and research projects, we offer three options for how their quotes are credited:
Bill Lawson – EVP Sales, Apple
Bill Lawson – EVP Sales – Tech Industry
BL – EVP Sales – Tech Industry
To learn more, please speak to our SalesGym Director of research:
