Information on SalesGym
Research and Interviews
At SalesGym, we interview interesting Sales Leaders as part of our research process for new books. The quotes and insights from these interviews are typically used in four different ways:
1. Feature Interview Articles
... that highlight the entire interview and thinking of the Sales Leader. Here’s a listing of where most of those articles are
2. Unique and insightful quotes
... are sometimes used to accent an article or blog
3. We use quotes in our books
... to help underscore key points or insights we’re presenting. In this context, we may use the quotes from several different interviews to bring in the thinking of different Sales Leaders to help drive the narrative or topic. Two of our more popular books are “If You’re Not Out Selling, You’re Being Out Sold” which was a 17-week Times Bestseller and “Compete Selling,” our most recent book
4. Videos Featuring Quotes
... are used to highlight a great quote, and in other cases, to present a powerful concept that was really well described by the sales leaders we interviewed. Here are two examples:
- Single thought video quote used in an inspirational way
- Big idea video featuring several quotes from an interview
Currently, interviews are being conducted by Michael St. Lawrence and Emily Knott.
Michael St Lawrence
Michael is the Founder of SalesGym and author of a number of books including the 17-week Times bestseller, “If You’re Not Out Selling, You’re Being Out Sold” and SalesGym’s most recent book, “Compete Selling.” Michael has done consulting on training, strategy and execution with many of the best sales teams in the world over the last 25 years.
Emily Knott
Emily is a founding member and Director of Research at SalesGym. She is actively engaged in SalesGym's research, writing, coaching and training. Emily has her finger on the pulse of sales trends, global best practices, and innovative ideas that sales leaders are implementing to create top performing teams.
The process for an interview and publication of the quotes and insights has 5 steps to it:
- A short interview preparation call (5-10 minutes) to get an idea of your expertise so we can prepare interesting and engaging questions that will fit your background, experience and current role in your sales organization
- Scheduling and confirming the interview … we send out an invite with a call-in number
- The interview itself … roughly 45 minutes … this call is recorded so our team can listen to it and find the best quotes that reflect positively on the interviewee and highlight the kind of thinking that drives better sales results that will be helpful to the broader sales audience.
- We extract and clean up the best quotes from the interview and send them to the interviewee for their review, possible edits and sign off. We do not use any quotes until they are approved and signed off. The interviewee determines how their name, title and whether or not their company name will be used.
- After approval, the quotes come back to us and our team looks for the best ways to use them. If the interview was good, we usually start with a Feature Interview Article.
