Sales executives tell us that sales training often fails to break bad selling habits and their teams continue to:
Talk too much and don’t listen enough
Ask the wrong questions
Lose control of the conversation
Fail to communicate a powerful value proposition
Fail to differentiate themselves effectively
Get ineffective coaching from their sales managers
End calls without asking for commitment
The Problem
The Bad Habits of Sales Teams
Sales executives tell us that sales training often fails to break bad selling habits and their teams continue to:
Talk too much and don’t listen enough
Ask the wrong questions
Lose control of the conversation
Fail to communicate a powerful value proposition
Fail to differentiate themselves effectively
Get ineffective coaching from their sales managers
End calls without asking for commitment
The Solution
A Better Way to Train Sales Teams
Bad habits are hard to break, which is why one-time trainings rarely work. Just like top athletes, your sales team needs consistent practice and professional coaching to build – and retain – the strong selling habits needed to drive conversions.
Break Bad Habits
Experienced sales coaches replace bad habits with good habits.
Learn to Sell Like Top Performers
We teach your teams the methods used by top sales performers.
Relentless Coaching & Practice
Weekly practice workouts create a “muscle memory�? for sales skills.
Execute Under Pressure
Simulated sales calls prepare your team to perform in real-life situations.
How We Do It
It’s not always easy to send your entire team to a training event across the country. Our remote training format blends personalization with convenience.
Find out why regular skills development and coaching is so important to improving team performance – and how SalesGym can help take the burden off sales executives.
Enterprise Sales Teams that have worked with the SalesGym Team
Get the book!
Compete Selling
Learn the secrets of today’s top sales professionals. This short book shares what top performers are doing differently and teaches your sales teams how to generate better results.
Pick 2 sales team members to test and evaluate SalesGym at no cost.
Put us to the test. We’ll give 2 of your team members a personalized experience session for free. You’ll notice a dramatic improvement after just one sales workout.
Allow team members to test out the training with no obligation
Get an inside look into your team’s verbal sales skills
Hear the results: get before & after recordings for each team member
Personalized Coaching by World-Class Sales Consultants
SalesGym is the personal trainer for your enterprise sales team. Our sales consultants take on the role of experienced coaches, training your sales representatives to incorporate best practices into their sales calls to become more convincing and effective-and beat the competition.
The Flaws in Traditional Corporate Sales Training
Corporate sales training is often organized around special events to bring salespeople together. The travel can be expensive, and the opportunity cost of being out of the field can be high. Ideally, sales managers continue the coaching and practice after the training is over, but sales executives tell us repeatedly that this rarely happens. As a result, the training doesn’t stick, and bad habits like talking too much on sales calls, not asking the right questions, and not tailoring a compelling message around the customer’s interests continue to hurt sales results. That’s why SalesGym was created!
Train Your Salespeople the Way Athletes Train
Top athletes work out regularly with a talented coach. Why? Because it’s proven that this method is the most reliable way to break bad habits and ingrain good habits that become second nature. That’s why SalesGym provides weekly “workouts�? that consist of online videos, worksheets, and custom audio examples that all lead up to intense, one-on-one, drills-based practice sessions with a skilled sales consultant. This gives salespeople the same training experience that elite athletes get. Sales executives also receive before and after audio of their team members, so they can hear a difference in their selling skills right away.
The Retention Dilemma
On average, 50% of the content learned from a one-time training event is
lost in 5 weeks. That jumps to 84% after 12 weeks!
Week 1
Week 2
Week 3
Week 4
Week 5
Week 12
The SalesGym Solution
SalesGym coaches deliver training sessions in 30-minute learning intervals on a weekly basis, driving better engagement and skills retention.
SalesGym’s founders are uniquely credible sales training experts with extensive backgrounds in selling and delivering complex training projects for the most recognized companies in the world – including Google, Electronic Arts, American Funds, Adobe, BlackRock and Facebook, to name a few.
SalesGym’s carefully selected network of training professionals leverages a unique coaching approach, designed to quickly break the most stubborn of bad selling habits.
SalesGym’s carefully selected network of training professionals leverages a unique coaching approach, designed to quickly break the most stubborn of bad selling habits.
SalesGym’s carefully selected network of training professionals leverages a unique coaching approach, designed to quickly break the most stubborn of bad selling habits.
SalesGym’s carefully selected network of training professionals leverages a unique coaching approach, designed to quickly break the most stubborn of bad selling habits.
SalesGym’s carefully selected network of training professionals leverages a unique coaching approach, designed to quickly break the most stubborn of bad selling habits.
SalesGym’s carefully selected network of training professionals leverages a unique coaching approach, designed to quickly break the most stubborn of bad selling habits.
Open Positions
Interested in one of our open positions? Submit your resume today!
Job Title
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SalesGym’s learning system, with dynamic best practice recordings and real world examples, is engaging and accelerates the learning pace of your salespeople in a way they’ve never experienced before. A 10am SalesGym training can positively impact a 2pm sales call. And let’s be real: Online sales training is convenient, accessible, and easy to return to again and again. It’s also less disruptive than sending your entire team to a sales training event.
Custom Online Learning System
SalesGym’s learning system, with dynamic best practice recordings and real world examples, is engaging and accelerates the learning pace of your salespeople in a way they’ve never experienced before. A 10am SalesGym training can positively impact a 2pm sales call. And let’s be real: Online sales training is convenient, accessible, and easy to return to again and again. It’s also less disruptive than sending your entire team to a sales training event.
Custom Online Learning System
SalesGym’s learning system, with dynamic best practice recordings and real world examples, is engaging and accelerates the learning pace of your salespeople in a way they’ve never experienced before. A 10am SalesGym training can positively impact a 2pm sales call. And let’s be real: Online sales training is convenient, accessible, and easy to return to again and again. It’s also less disruptive than sending your entire team to a sales training event.
Custom Online Learning System
SalesGym’s learning system, with dynamic best practice recordings and real world examples, is engaging and accelerates the learning pace of your salespeople in a way they’ve never experienced before. A 10am SalesGym training can positively impact a 2pm sales call. And let’s be real: Online sales training is convenient, accessible, and easy to return to again and again. It’s also less disruptive than sending your entire team to a sales training event.
Custom Online Learning System
SalesGym’s learning system, with dynamic best practice recordings and real world examples, is engaging and accelerates the learning pace of your salespeople in a way they’ve never experienced before. A 10am SalesGym training can positively impact a 2pm sales call. And let’s be real: Online sales training is convenient, accessible, and easy to return to again and again. It’s also less disruptive than sending your entire team to a sales training event.
Workouts
In just 20-30 minutes, SalesGym workouts give your teams valuable tools they can immediately apply to sales calls.
Repetition and practice of key messages train salespeople to perform under pressure.
Best Practices
Your salespeople learn how to use the methods of top sales performers.
One-on-One Coaching
Regular coaching helps break bad habits and replaces them with best practices to communicate better under pressure.
Self-Assessment
Before & after recordings provide evidence of both progress and growth.
Tailored to You
We learn your business and help your salespeople craft a better value proposition.
Insight-Driven Reports
Actionable reports help sales executives and managers track team progress.
Customized Online Training
Online training is more convenient, less disruptive and more cost-effective than in-person training.
Sample Workouts
All SalesGym workouts are customized to your team’s unique challenges and goals. Below is a sample of some of the most popular topics we can cover during our workouts.
Competitive advantages & value proposition communication
Personal introductions and a focus on you/your company’s specialized skills
Starting calls with a more effective agenda
Practice breaking bad habits, like talking too much, not asking enough of the right questions, and not communicating high-impact competitive advantages
Using better open-ended questions
Using assertive questions
Using discovery summaries effectively
Using the 3x3 approach to communicate ideas
Vaccinating and responding to objections
Success stories to set up more assertive recommendations
Asking for referrals & developing better referral sources
Cumulative role plays and simulations as participants learn more of the content
By Michael St Lawrence, Mark Woodland, Ross Robinson, and Emily Knott
Written by the SalesGym founders, Compete Selling is the first book to show salespeople how to blend consultative selling and more assertive, insight-led approaches, while building trust. To write the book, the authors leveraged 30 years of research and consulting experience with top global companies, as well as recent interviews with hundreds of top sales executives about sales performance management and sales techniques. Compete Selling will show you exactly what top performers are doing differently and how you can generate the same results.
A 17-week L.A. Times bestseller, SalesGym founder Michael St Lawrence’s book approaches the art of selling in a witty and inspiring way, drawing upon dozens of interviews with top sales professionals.
“The authors candidly recognize what ingredients are required for reaching success, and they have blueprinted a constructive approach that can apply to anyone, whether they are contemplating entering sales, or have made sales their career.�?
–Nicholas D. Wolkonsky, Director of Sales, High Volume Division, Western Region, ADT
Security Services, Inc.
“An inspiring book written by two professionals who actually do sell. I found the principles and techniques easy to follow and implement. I am buying copies of this book for all my sales managers.�?
–Robert Coakley, Divisional Director of Sales, Alamo Rent a Car, Inc.
Compete Selling
By Michael St Lawrence, Ross Robinson, Mark Woodland, and Emily Knott
If You’re Not Out Selling, You’re Being Outsold
17-week L.A. Times Bestseller by Michael St. Lawrence
Executive Genius
Co-written by Michael St. Lawrence
Another book and article project, Timeless Sales Wisdom, will present what we’ve learned from three years of researching, testing, and refining the coaching and training approaches elite athletes use to achieve peak performance. SalesGym adapts the ideas of regular practice with a coach and challenging practice exercises to transform average salespeople into top performers. We’re working with select companies to introduce and test a radically different approach to breaking the stubborn bad habits that limit sales results, including:
Talking too much on sales calls
Not asking the right insight-led questions
Competitive advantages that lack impact and punch
Calls that end with no clear action steps
Sales Managers who can’t do skills development coaching
To learn more, please speak to one of our SalesGym research coordinators:
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Custom online learning system
Challenging practice exercises
One-on-one coaching
Insightful reporting
Learn your business
