SalesGym’s founders have studied thousands of top performing sales people and leaders over the last 30 years. The approaches in these books showcase how to use consultative and more disruptive approaches to get better results. "How to Influence" is our most recent book that brings in our most current thinking based on changes brought on by the pandemic and the shift toward MRR / platform based products and services.
How to Influence
By Michael St Lawrence
Based on a 3 year research project that involved interviews with over 300 Sales Executives, this compact book examines why over 80% of all salespeople in all industries make the same four results limiting mistakes on most of their sales interactions. The book shows exactly what needs to happen to break these bad habits with clear, easy to execute examples of what top performers do today that all salespeople can learn and master.
If You’re Not Out Selling, You’re Being Outsold
Co-written by Michael St Lawrence
A 17-week L.A. Times bestseller, SalesGym founder Michael St Lawrence’s book approaches the art of selling in a witty and inspiring way, drawing upon dozens of interviews with top sales professionals.
By Michael St Lawrence and Emily Knott
Written by the SalesGym founders, Compete Selling is the first book to show salespeople how to blend consultative selling and more assertive, insight-led approaches, while building trust. To write the book, the authors leveraged 30 years of research and consulting experience with top global companies, as well as recent interviews with hundreds of top sales executives about sales performance management and sales techniques. Compete Selling will show you exactly what top performers are doing differently and how you can generate the same results.